Fatores que influenciam o uso de cigarros eletrônicos entre jovens

uma revisão sistemática de literatura

Autores/as

DOI:

https://doi.org/10.47385/cadunifoa.v20.n55.5585

Palabras clave:

Cigarros eletrônicos, jovens, marketing social, teoria comportamental

Resumen

Este artículo busca identificar los factores que influyen en el comportamiento de uso del cigarrillo electrónico entre los jóvenes, donde se traza la misma perspectiva respecto al uso de las teorías conductuales. Se realizó una revisión sistemática de la literatura utilizando la base de datos Scopus, con criterios de inclusión específicos para artículos publicados entre 2020 y 2024. Se identificaron dieciocho artículos relevantes que destacan factores como la influencia de los pares, la exposición a entornos, la publicidad y las percepciones de salud como principales influenciadores del uso del cigarrillo electrónico entre los jóvenes. Los resultados muestran la vulnerabilidad de los jóvenes ante conductas no deseadas y la importancia de los programas de marketing social basados ​​en teorías conductuales para la prevención. Es fundamental desarrollar políticas públicas efectivas basadas en teorías del comportamiento para prevenir el uso de cigarrillos electrónicos entre los jóvenes.

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Biografía del autor/a

Edna Patrícia Silva Bezerra, Universidade Estadual do Maranhão - UEMA

Bacharel em Administração, UEMA Timon.

Romel Pinheiro, Universidade Estadual do Maranhão - UEMA

Doutor em Administração pela UNIVALI-SC (2023), Bacharel em Ciências da Administração pela FCAP-UPE (1999), Mestrado em Administração Rural e Comunicação Rural pela UFRPE (2003), e Máster Científico em Desarrollo Rural Territorial - UCO - Universidad de Córdoba - Espanha (2011). Atualmente é Professor Adjunto da Universidade Estadual do Maranhão, Campus Timon. Atua como avaliador externo credenciado pelo INEP e pelo Conselho Estadual de Educação do Maranhão. É chefe do LabMarketing e pesquisador das área de Marketing, Marketing Social, Marketing Varejo e Marketing Infantil.

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Publicado

2025-03-17

Cómo citar

SILVA BEZERRA, Edna Patrícia; PINHEIRO, Romel. Fatores que influenciam o uso de cigarros eletrônicos entre jovens: uma revisão sistemática de literatura. Cadernos UniFOA, Volta Redonda, v. 20, n. 55, p. 1–12, 2025. DOI: 10.47385/cadunifoa.v20.n55.5585. Disponível em: https://revistas.unifoa.edu.br/cadernos/article/view/5585. Acesso em: 31 mar. 2025.

Número

Sección

Ciências Sociais Aplicadas e Humanas

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